{"product_id":"the-hidden-20-and-then-some","title":"THE HIDDEN 20% (AND THEN SOME)","description":"\u003cp data-start=\"6790\" data-end=\"6834\"\u003eWhy the supplier price isn’t the real price.\u003c\/p\u003e\n\u003chr data-start=\"6836\" data-end=\"6839\"\u003e\n\u003ch3 data-start=\"6841\" data-end=\"6860\"\u003eIf you’ve ever:\u003c\/h3\u003e\n\u003cul data-start=\"6862\" data-end=\"7003\"\u003e\n\u003cli data-start=\"6862\" data-end=\"6896\"\u003e\n\u003cp data-start=\"6864\" data-end=\"6896\"\u003eCosted from the website number\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6897\" data-end=\"6914\"\u003e\n\u003cp data-start=\"6899\" data-end=\"6914\"\u003eForgotten VAT\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6915\" data-end=\"6935\"\u003e\n\u003cp data-start=\"6917\" data-end=\"6935\"\u003eIgnored shipping\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6936\" data-end=\"6967\"\u003e\n\u003cp data-start=\"6938\" data-end=\"6967\"\u003eBeen shocked by import fees\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6968\" data-end=\"7003\"\u003e\n\u003cp data-start=\"6970\" data-end=\"7003\"\u003eWondered where your margin went\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"7005\" data-end=\"7031\"\u003eYou’re not bad at pricing.\u003c\/p\u003e\n\u003cp data-start=\"7033\" data-end=\"7074\"\u003eYou were using the wrong starting number.\u003c\/p\u003e\n\u003chr data-start=\"7076\" data-end=\"7079\"\u003e\n\u003ch3 data-start=\"7081\" data-end=\"7108\"\u003eWhat this helps you see\u003c\/h3\u003e\n\u003cp data-start=\"7110\" data-end=\"7128\"\u003e£10 is rarely £10.\u003c\/p\u003e\n\u003cp data-start=\"7130\" data-end=\"7154\"\u003eThis workbook helps you:\u003c\/p\u003e\n\u003cul data-start=\"7156\" data-end=\"7306\"\u003e\n\u003cli data-start=\"7156\" data-end=\"7187\"\u003e\n\u003cp data-start=\"7158\" data-end=\"7187\"\u003eIdentify hidden cost layers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"7188\" data-end=\"7230\"\u003e\n\u003cp data-start=\"7190\" data-end=\"7230\"\u003eUse a supplier checklist before buying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"7231\" data-end=\"7266\"\u003e\n\u003cp data-start=\"7233\" data-end=\"7266\"\u003eCalculate true small-order cost\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"7267\" data-end=\"7306\"\u003e\n\u003cp data-start=\"7269\" data-end=\"7306\"\u003eProtect margin before it disappears\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"7308\" data-end=\"7343\"\u003eSmall visibility.\u003cbr data-start=\"7325\" data-end=\"7328\"\u003eBig protection.\u003c\/p\u003e\n\u003chr data-start=\"7345\" data-end=\"7348\"\u003e\n\u003ch3 data-start=\"7350\" data-end=\"7367\"\u003eWhat’s inside\u003c\/h3\u003e\n\u003cp data-start=\"7369\" data-end=\"7487\"\u003e✔ Supplier checklist\u003cbr data-start=\"7389\" data-end=\"7392\"\u003e✔ True-cost example breakdown\u003cbr data-start=\"7421\" data-end=\"7424\"\u003e✔ Margin gap illustration\u003cbr data-start=\"7449\" data-end=\"7452\"\u003e✔ One default costing habit shift\u003c\/p\u003e\n\u003cp data-start=\"7489\" data-end=\"7517\"\u003ePractical. Calm. Protective.\u003c\/p\u003e\n\u003chr data-start=\"7519\" data-end=\"7522\"\u003e\n\u003ch3 data-start=\"7524\" data-end=\"7546\"\u003eWhat changes after\u003c\/h3\u003e\n\u003cp data-start=\"7548\" data-end=\"7627\"\u003eYou stop leaking margin.\u003cbr data-start=\"7572\" data-end=\"7575\"\u003eYou cost from reality.\u003cbr data-start=\"7597\" data-end=\"7600\"\u003eYou protect profit quietly.\u003c\/p\u003e\n\u003cp data-start=\"7629\" data-end=\"7653\"\u003eClarity protects profit.\u003c\/p\u003e","brand":"Handmade by Christine","offers":[{"title":"Default Title","offer_id":54702388019468,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/5198\/5676\/files\/1_bc80fbbe-5994-4bdc-a4fb-0bb81b52cff1.png?v=1780949397","url":"https:\/\/www.handmadebychristine.co.uk\/products\/the-hidden-20-and-then-some","provider":"Handmade By Christine ","version":"1.0","type":"link"}