ARE YOU ACCIDENTALLY UNDERCHARGING?

A 10-minute pricing clarity check for creative founders who are always busy but rarely comfortable financially.

If you feel like:

• You’re constantly working but not moving forward financially

• You price based on “what feels reasonable”

• You’re scared to increase your prices

• You don’t actually know your minimum survival number

This guide is for you.

What this helps you see

Most underpricing isn’t about confidence.
It’s about missing numbers.

This short, practical workbook helps you:

• Check what your price is actually covering

• Identify whether you’re in survival, stabilising or sustainable mode

• Calculate your minimum survival price floor

• Make one small pricing shift without panic

No complicated formulas.
No shame.
Just clarity.

What’s inside

✔ Quick pricing reality check
✔ Minimum survival floor calculation
✔ Simple ×4 protection method
✔ One small pricing shift framework
✔ Calm, structured guidance

Designed to be completed in under 15 minutes.

What changes after

You stop guessing.
You stop pricing from fear.
You start pricing with structure.

Clarity reduces fear.
Structure builds confidence.