THE HIDDEN 20% (AND THEN SOME)

Why the supplier price isn’t the real price.

If you’ve ever:

• Costed from the website number

• Forgotten VAT

• Ignored shipping

• Been shocked by import fees

• Wondered where your margin went

You’re not bad at pricing.

You were using the wrong starting number.

What this helps you see

£10 is rarely £10.

This workbook helps you:

• Identify hidden cost layers

• Use a supplier checklist before buying

• Calculate true small-order cost

• Protect margin before it disappears

Small visibility.
Big protection.

What’s inside

✔ Supplier checklist
✔ True-cost example breakdown
✔ Margin gap illustration
✔ One default costing habit shift

Practical. Calm. Protective.

What changes after

You stop leaking margin.
You cost from reality.
You protect profit quietly.

Clarity protects profit.